@museummammy presents… MySpace!
**This post is more of an obituary that anything else**
Thank you for a good run, but I think our time has come.
This week’s topic is MySpace the first social media site to take cyberspace by storm. It was great because beyond it’s functionality for social media, it was the first site that allowed multimedia posts like movies. MySpace was also great for its (oh so 90s) chat rooms.
MySpace was started in August 2003 by Tom Anderson (who is everyone on MySpace’s first friend) and Josh Berman. (1) After a few years of creating networks MySpace reached its peak hosting “75.9 million unique visitors.” (2) This rise in popularity seemed quite promising until 2007 when things took a turn for the worst (and it was eclipsed by FaceBook).
In present day, MySpace is still alive and has been bought and sold several times. Beyond the financial woes, it primarily operates to advertise up and coming bands.
How does a great titan fall so hard? Over-advertising. High amounts of spam flooded the site making the browsing experience less than satisfactory and with less hits the advertising money slowly drifted off to shore.(3)
So, what can we learn from MySpace?
First, no social media network is safe in terms of remaining “cool.” This is why it’s best to use multiple networks and keep up with newbies as they pop up around the web.
Second, never never OVER advertise. Social media is all about being social, so educate and engage your followers. Prioritizing advertisement in social media will turn some followers away.
MUSEUM HIGHLIGHT: GUGGENHEIM MUSEUM
The Guggenheim puts social media to the test with their use of YouTube. Not only do they have a channel that posts footage from inside the museum’s walls, but they held a contest and displayed YouTube videos from competitors.
The Wall Street Journal’s Blog writes about it here.
Other than being genuinely awesome the Guggenheim’s YouTube page shows engineers, curators, patrons, and artists creating a true museum experience in cyber space.
@museummammy presents… YouTube!
PayPal employees Chad Hurley, Steve Chen and Jawed Karimstarted the internet revolution, this week’s hot topic YouTube! (1) YouTube has been a platform for superstardom for artists like Hennessy Youngman, Soulja Boy, and anyone else with something to offer and a webcam. YouTube is an excellent way to share videos and recieve feedback from millions of viewers.
YouTube was started as a site to share videos from parties and modeled after the site Flickr. Since it’s launch in 2005 it has grown to include, channels, comments, and an easy way to access artists and art institutions. (2)
YouTube is an unlikely route for museums to take when contacting a wide audience, but when one considers the ability to share video performances, flash mobs, or visual tours the possiblities are endless!
PINTEREST HIGHTLIGHT: De YOUNG MUSEUM
Wooo! This well deserved highlight goes to the DeYoung Museum for excellect advertisting via Pinterest.
The De Young Museum uses Pinboards to advertise events that they hold on Fridays. They have links to their store and share awesome photographs from their collection.
De Young also astutely uses the about section to give information about their event.
MUSEUM HIGHLIGHT: ANDY WARHOL MUSEUM
This week’s post goes to the Andy Warhol Museum for their excellent use of Pinterest. Their use of different pin boards is brilliant as they both celebrate Warhol as a man and an artist.
Their boards include Warhol’s self portraits, his work as a pop artist, his work in the 60s and his life as a celebrity.
Beyond their use of boards, they also feature their museum logo as their profile picture, have their museum name as their username, and their tag line is “more than a museum” in their about section.
@museummammy presents… Pinterest!
Are you pintersted? Haven’t you heard? This week’s hot topic is Pinterest the new kid on the block. Pinterest’s mission is, “to connect everyone in the world through the ‘things’ they find interesting.” (1) Pinterest is modeled as an internet-based pin board or multimedia collage. Pinterest was released in March of 2010, but has only recently surged to social media fame. (2)
Pinterest’s main goal is connecting global users and as a way to organize ideas. Much like its predecessors Pinterest allows for tag searching, sharing via Twitter and Facebook, and has app capability. Also, Pinterest is 100% free.*
I must admit that I really debated dedicating a post to Pinterest. How can a pin board connect museums with visitors? But now, after reading this awesome article from The Museum of the Future I realized that Pinterest really prioritizes thought and expressing creativity in a cool, nifty way. Also, let’s not forget that a picture says a thousand words!
This week’s museum highlight goes to the Andy Warhol Museum in Pittsburgh, PA.
TUMBLR HIGHLIGHT: KEITH HARING FOUNDATION
Happy Keith Haring Day!
Special shout out to the Keith Haring Foundation for their excellent use of tumblr on their page http://keithharing.tumblr.com/
On this site they post a journal entry from each day of Haring’s life.
This makes the life of Haring accessible and keeps his memory alive.
Also each of these posts is tweeted through the Brooklyn Museum’s Official Twitter Page @BrooklynMuseum
INSTAGRAM HIGHLIGHT: MOCALOSANGELES